5 Kendall Jackson is located in Comfort, Texas, in Kendall County. Kendall County anchors the southern Hill Country, centered on Boerne, a rapidly growing community that has evolved from a quiet German settlement into one of San Antonio's most desirable suburbs while maintaining its Hill Country character and charm.

The Guadalupe River flows through Kendall County, and the county sits atop the Edwards Aquifer recharge zone, making water rights and conservation a significant local issue. The terrain features classic Hill Country limestone escarpments, cedar brakes, and live oak savannas with elevations ranging from 1,400 to 2,200 feet.

Comfort had an estimated population of 1,917 as of 2023. The 78013 zip code has a median household income of $79,770, a median home value of $396,700, and a median age of 48.4. The average household size is 2.46 people.

Kendall County's economy is driven by San Antonio suburban growth, healthcare, retail, and a significant equestrian and ranch property market. Boerne's historic Main Street supports a thriving tourism and hospitality sector. The county consistently ranks among the wealthiest and fastest-growing in Texas.