6981 McKinney Falls Pkwy
About this property
Prime Unrestricted Acreage Minutes from Austin Hotspots. Unlock the potential of 6981 McKinney Falls Parkway — a rare opportunity to own unrestricted land in Austin’s ETJ. Ideally positioned just 5 miles from ABIA, 8 miles from downtown Austin, and 12 miles from the Tesla Gigafactory, this property offers unbeatable access to major employers, transit corridors, and lifestyle amenities. With no zoning restrictions, the possibilities are endless: Residential or multifamily development, Industrial or commercial use, Mixed-use concepts or build-to-suit projects. This is your chance to secure a strategic piece of land in one of the fastest-growing areas of Central Texas. Bring your vision and make it happen at 6981 McKinney Falls Parkway.
Property details
Location
About the Area
6981 McKinney Falls Pkwy is located in Austin, Texas, in Travis County. Travis County is home to Austin, the capital of Texas and one of the fastest-growing major cities in the United States. Beyond the urban core, Travis County still contains significant ranch and acreage properties in its western reaches, where the Hill Country meets the city and land values reflect both agricultural heritage and proximity to one of America's most dynamic economies.
The Colorado River flows through Travis County, impounded into Lake Travis and Lake Austin, key recreation anchors for the region. The Balcones Escarpment marks the transition from the limestone Hill Country in the west to the Blackland Prairie in the east. Barton Creek and its tributaries carve spring-fed swimming holes and nature preserves within the urban fabric.
Austin had an estimated population of 967,862 as of 2023. The 78744 zip code has a median household income of $78,474, a median home value of $307,000, and a median age of 32.8. The average household size is 2.64 people.
Austin's economy is anchored by the University of Texas, state government, and a massive technology sector that has attracted Apple, Tesla, Oracle, Dell, and hundreds of startups. Travis County acreage properties command premium prices reflecting proximity to the Austin job market, major airports, and world-class amenities.
Demographic data sourced from the U.S. Census Bureau, American Community Survey 5-Year Estimates (2023).
Listing information © 2026 Unlock MLS (ACTRIS). All data provided AS IS. Information is deemed reliable but not guaranteed. Listing courtesy of Engel & Volkers Austin.