Pflugerville, TX 78660 (Travis County)
About this property
Rare shovel-ready 4-acre development opportunity in the Pflugerville ETJ with approx. 672 feet of Rowe Lane frontage in a high-income residential growth corridor. Cleared, flat, and positioned for strong visibility, this site offers a compelling opportunity for a developer, builder, or investor seeking commercial frontage, residential density potential, and meaningful pre-development momentum. Property is identified as Commercial C1 and located in the Pflugerville ETJ, offering a flexible framework for future development. Prior site plan/design concept contemplated a multi-use development with commercial and higher-density residential components, including a 3-story mixed-use building with commercial space on the ground floor and residences on the 2nd and 3rd floors, plus 12 additional residential units comprised of duplexes, triplexes, and quadplexes. The site previously received Manville approval for 44.8 residential LUEs, plus 2 irrigation LUEs and 4 commercial LUEs, for a total of 50.8 LUEs, giving a builder or developer a major head start toward breaking ground and starting the project. Located near Blackhawk, Avalon, The Reserve, and other surrounding neighborhoods, with strong nearby population, high median household income, and reported Rowe Lane corridor traffic counts. Enhanced by its position parallel to Kelly Lane and near Stone Hill Town Center, including Target, The Home Depot, Torchy’s Tacos, Chick-fil-A, In-N-Out Burger, and other major retailers/restaurants. Approx. 1.7 miles to SH 130/SH 45, 2 miles to H-E-B/shopping, and 2.5 miles to The Golf Club at Star Ranch. Gas station reportedly approved nearby, reinforcing the corridor’s commercial momentum. Buyer to verify zoning, jurisdiction, utilities, permitted uses, site-plan approvals, LUEs, and development feasibility.
Property details
Location
About the Area
2510 Rowe Ln is located in Pflugerville, Texas, in Travis County. Travis County is home to Austin, the capital of Texas and one of the fastest-growing major cities in the United States. Beyond the urban core, Travis County still contains significant ranch and acreage properties in its western reaches, where the Hill Country meets the city and land values reflect both agricultural heritage and proximity to one of America's most dynamic economies.
The Colorado River flows through Travis County, impounded into Lake Travis and Lake Austin, key recreation anchors for the region. The Balcones Escarpment marks the transition from the limestone Hill Country in the west to the Blackland Prairie in the east. Barton Creek and its tributaries carve spring-fed swimming holes and nature preserves within the urban fabric.
Pflugerville had an estimated population of 65,162 as of 2023. The 78660 zip code has a median household income of $109,522, a median home value of $369,300, and a median age of 35.6. The average household size is 2.77 people.
Austin's economy is anchored by the University of Texas, state government, and a massive technology sector that has attracted Apple, Tesla, Oracle, Dell, and hundreds of startups. Travis County acreage properties command premium prices reflecting proximity to the Austin job market, major airports, and world-class amenities.
Demographic data sourced from the U.S. Census Bureau, American Community Survey 5-Year Estimates (2023).
Listing information © 2026 Unlock MLS (ACTRIS). All data provided AS IS. Information is deemed reliable but not guaranteed. Listing courtesy of Central Metro Realty.